Hello everyone!

Today we wanted to share with you an essential aspect of our brand:

The creation of a collection!

 

Since the pins, passing through the t-shirts and up to labels And stickers, everything is designed in our offices! Every 6 months EUDOXIE is therefore renewed, taking into account past achievements while evolving to provide novelty And originality. A clever mix between the products that you liked in our previous collection and those that we think you will like while expanding and remaining true to our identity.

It's a precise dosage! To please you by drawing inspiration, while innovating and proposing something new that will make you want to follow our work and make it your own!

 

And yes, the phase of collection creation it is important and more technical than it seems, and it is also one of the most fun !

Brainstorming

First of all the main thing is to have a overall idea from the collection for this we organize a skeleton collection. After taking stock of the best-received products, a brainstorming of what we would like, Customer comments (we are very listening of your suggestions and remarks), takes a look at the influences and other trends that we accumulate over the days. We sort all that. We now see our working base taking shape, we draw the new designs to develop, the new forms that we want to integrate, the materials that we want to use…

The design

Then begins the creation phase of the graphics. There Goldy spends a lot of time at to doodle until the artworks are finally ready. After countless adjustments, tests, modifications, changes in shades the collection is built little by little. The choice of colors is also an important step in creating a homogeneity in the range.

The whole team participates and gives its opinion, it's time to think about all the details, including the name of the collection ! And yes, nothing is left to chance! 😉 We always try to have a name that gives a atmosphere, this is our side rock'n'roll which stands out! The proof is in the collection Burning Heart !

Our beliefs and values

In addition, we are trying to get across messages (more or less subliminal) through our designs. It's no secret that we advocate the free and independent woman ! It is this kind of message and affirmation that we try to convey within our collections, always with a badass touch, (thanks Goldy)!

Production phase

Now it's time for the dialogue with our factories, Pigeon takes over on this point, Goldy creates the technical sheets to clearly specify to our manufacturers all the details of each product. We then impatiently await the prototypes, every morning we watch for the postman! When all the products meet our expectations, we launch the production !

 

And then comes the step of photoshoot, of the events…

But that will be an opportunity to write another article for you!

What if you want to know more on certain subjects… Tell us! Let us answer you with a article ! 🙂