Hi everyone!

Today we wanted to share with you an essential aspect of our brand:

The creation of a collection!

 

Since the pin's, passing through the t-shirts and up to labels And stickers, Everything is designed in our offices! Every six months, EUDOXIE is therefore renewed, taking into account past achievements while evolving to provide... novelty And originality. A clever mix of products you loved from our previous collection and those we think you'll love, while expanding and remaining true to our identity.

It's a precise balance! To please you by drawing inspiration, while innovating and offering something new that will make you want to follow our work and make it your own!

 

And yes, the phase of collection creation It's important and more technical than it seems, and it is also one of the most fun !

The brainstorming

First and foremost, the most important thing is to have a overall idea from the collection, for this we are organizing a skeleton of the collection. After reviewing the most well-received products, a brainstorming of what we would like, of customer comments (we are very listening (Based on your suggestions and comments), we review the influences and other trends we've gathered over the days. We sort through it all. We can now see our working framework taking shape, and from it we derive the new designs to develop, the new forms that we want to integrate, the materials that we want to use…

The design

Next begins the creation phase of graphics. Goldy spends a lot of time there. scribble until the artworks were finally ready. After countless adjustments, tests, modifications, The collection is gradually being built up through changes in shades. Choosing colors is also an important step in creating a... homogeneity in the range.

The whole team participates and gives their opinion; it's the time to think about all the details, including the collection name And yes, nothing is left to chance! 😉 We always try to have a name that gives a atmosphere, that's our side rock'n'roll which stands out! Proof of this is the collection Burning Heart !

Our beliefs and values

Furthermore, attempts are being made to pass off messages (more or less subliminal) through our designs. It's no secret that we advocate for free and independent woman This is the kind of message and statement we try to convey in our collections, always with a badass touch, (Thanks Goldy!)

Production phase

Now it's time for the dialogue with our factories, Pigeon takes over on this point., Goldy creates the technical specifications to clearly specify all the details of each product to our manufacturers. We then eagerly await the prototypes, Every morning we eagerly await the postman! When all the products meet our expectations, we launch the production !

 

And then comes the stage of photoshoot, of the events…

But that will be an opportunity to write another article for you!

And if you want to know more on certain topics… Tell us! So we can answer you with a article ! 🙂